The Amazon Treasure Truck traveled to Los Angeles, Chicago, Houston, Atlanta, and Dallas in the style of a contemporary circus caravan and delighted locals in these cities.

You can only imagine how happy everyone was to see the treasure-carrying vehicle for the first time outside of its hometown of Seattle.

In addition to bringing happiness to their customers, Amazon uses neighborhood visits to better understand their interests and lifestyles. They are content to offer their best-sellers to offline clients as well as first-time Amazon buyers.

“At Treasure Truck, we hand-pick our favorite new, trending, local or delicious items, load them on the Truck, then cruise around town spreading joy for everyone with a smartphone and an appetite for fun,” Amazon said.

The truck, which travels around the cities like a true treasure chest, is loaded with numerous units of one or more of Amazon’s best-selling goods. When the customer is ready to pick up their orders, or treasures, the vehicle parks at a designated pickup location.

It’s a daily surprise game

The deals on the Amazon Treasure Truck change daily and are offered at a steep discount—oftentimes less than half—of the original price.

That explains why people feel cheated when they are unable to enjoy the goods on board because it is so eagerly anticipated.

The contents of the truck are entirely up to Amazon, but if you’ve been competing for the Buy Box on their marketplace for a while, you may already be aware that they prefer high-quality items with competitive prices.

These two aspects are inextricably linked and have always served as Amazon’s main selling point.

Expect nothing but the Amazon bestsellers to arrive in the treasure lorry. Whether you enjoy designer clothing and shoes, high-tech devices, or upscale or gourmet foods, you’re in for a treat.

Fashionable clothing, must-have game consoles, mouthwatering steaks, and chargrilled salmon are all available to online shoppers.

Other than by downloading the Amazon mobile app, there is no way to know what is in the truck. We anticipate that app usage will rise quickly and may even surpass what it did on Prime Day.

Where to next?

Along with offering great deals, Amazon enjoys keeping everyone guessing as to when the Treasure Truck will arrive at their location.

Though it is currently traveling through American cities, rumors have it that London will most likely be on the itinerary.

Is it a foreshadowing of great things to come that Amazon employees were spotted there early this year looking for marketing and business managers?

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